About
I turn complicated products into ones people can actually use.
I'm Hamid, a product designer in London. For 6+ years I've worked on fintech, crypto and IoT products, where the systems are complex and the people using them shouldn't have to notice. I studied computer engineering, then an MSc in UX at Kingston University.
01 · Path
2018
ZTech Team
I started in motion design, making After Effects pieces for a podcast app, then moved into UI and UX: a penalty mini-game for a football prediction app, and a redesign of the podcast app that made it easier to find your way around.
2020
IroTeam
Smart greenhouses and weather monitoring: real-time sensor data, automation rules, and users who were often older and not technical. Case study →
2021
Wallex Exchange
Two years on a crypto exchange: an NFT marketplace, a rewards hub that brought back dormant users, and Bitoment, an investment product for beginners. Money raises the stakes on every label and every number. Case study →
2023
Kingston University
An MSc in User Experience Design in London. I built an AI assistant for Figma as my thesis, alongside Forge and Second Brain. Case study →
2024
Freelance
Now I design end to end for freelance clients, with an AI-accelerated workflow (Figma Make, Claude, Lovable) that gets ideas in front of people faster. I also advise a former product team on bringing AI into their design process.
02 · How I work
- Start from the tangle
- Research first. Most problems arrive knotted; the job is to find the one thread worth pulling.
- Own it end to end
- From the first interview to the handoff file, sitting close to PM and engineering the whole way.
- Make it true
- Whatever a design makes easy to believe has to be true, especially when it involves people's money.